Selling Art Online and Reaching New Markets: 4 Tips for Budding Artists


Selling your art online has become easier with the help of the internet. It allows artists to showcase and sell their work to a global audience. However, navigating the online art market requires a strategic plan. Here’s a step-by-step guide on how to make the most of this platform:

Creating an Impressive Online Portfolio:

  1. Start by hiring a professional photographer to capture high-quality images of your art. These images should accurately depict the colors, textures, and details of your work.
  2. Build a user-friendly website dedicated to your portfolio. Include a brief artist biography, detailed descriptions of each piece, and a blog to share insights about your art-making process.
  3. Utilize social media platforms such as Instagram and Pinterest to showcase your work and attract visitors to your website.

Choosing the Right Platforms:

  1. Explore online art markets like Etsy, Saatchi Art, and Artfinder to understand their fee structures and customer base.
  2. Look for platforms specializing in specific art styles to target art collectors interested in your unique style.

Determining Pricing and Adding Value:

  1. Research and compare prices of similar art pieces to set competitive prices.
  2. Consider having your artwork professionally assessed to determine its value.
  3. Highlight the uniqueness and inspiration behind your art in your descriptions to add value to your pieces.

Networking and Marketing:

  1. Engage with potential buyers by promptly responding to inquiries and comments, displaying professionalism, and building trust.
  2. Connect with fellow artists, curators, and collectors through online art events and forums.
  3. Utilize various marketing strategies such as email newsletters, social media ads, and collaborations to promote your artwork.

Additional Suggestions:

  1. Offer prints or limited editions of your artwork to attract a wider range of buyers.
  2. Factor in shipping costs and ensure proper insurance for transporting your art.
  3. Stay updated on the latest trends and changes in the online art market to remain competitive.

In conclusion:

Selling art online can be a rewarding endeavor. By developing a well-thought-out plan and maintaining dedication to your art’s quality, you can establish a successful online presence and connect with appreciative art enthusiasts.

We Purchase All Types of Antiques, Antique Gold and Antique Sterling Silver..

Please fill out the request form below or call us at: 941-228-4139

Name

Email Address

Phone number

Subject

City where items are located

Zip Code

Message


You can upload a maximum of 5 images and per image size should not exceed 20 MB ( i.e. total size of all images should be less than or equal to 100 MB ).


We Offer FREE Evaluations If Purchasing as Well as FREE House Calls.