Tips for Concluding a Successful Jewelry Sale
To sell antique jewelry—online or in person—you must have a little bit of knowledge about what you’re doing. Specifically, you should know who buys antique jewelry at the best prices, what those prices are (as in the market), and how to find the right buyers for what you’re selling. But the good news is that you don’t have to run out and take a class on how to sell jewelry online successfully. All the information you need is out there—for free—online. Here are a few tips to get you started.
Learn as much as you can about the people who buy your product
As with any good that you sell, knowing about who is interested in buying what you have to sell is half of the battle. By learning about the preferences of the people you will be selling to, you can figure out how to best present your jewelry.
For example, if you are selling to people who value beauty over utility, you will want to present your jewelry in the light of how attractive it is. On the other hand, if you discover that most buyers of the kinds of pieces you are selling tend to care about how the jewelry holds up to use, you will want to stress its durability. Find out what you can about your buyers, and adjust your ad copy accordingly.
Find out if there are any buyers in your area
Selling online certainly has its advantages, but so too does selling in person. You can easily find out if there are any antique buyers near you. Just hop on your favorite search engine and type in “gold and jewelry buyers near me” or something similar. The results that come back will help you figure out where you can take your pieces to get a good price.
Learn about your pieces
It should go without saying that you can’t do well in selling if you don’t have a good idea of what you have. If you don’t know the value of your pieces, you can’t tell if you’re getting a good offer or not. It is definitely worth your time to have your pieces evaluated by a professional so you can get an accurate idea of their worth.
To do this, you’ll have to pay someone to give you a valuation of your jewelry, but in the end, it’s worth it. Just make sure to get at least three appraisals so you don’t get your pricing skewed by an outlier. Also, it’s a good idea to let the person who is doing the appraising know that you won’t be selling the piece to them. That way there’s no temptation for them to give you a lower than market value in the hopes of getting a great deal on your pieces.
Selling antique jewelry can be fun and profitable, if you do your homework first. So, spend some time, do some research, and get started selling!